The best basketball shoes Nearly 15 years

NBA Finals is getting closer and closer to us, “watching the intense, exciting game” choreography for the season’s largest underground storage room to do some of the best players version of the shoes and new color. In the past 15 years, the performance of the US professional men’s basketball has been the new concept and star halo from the new shape, select the iconic star for endorsement signing as the key to achieve commercial success. Noting the great influence of the stars created in their respective times, let’s take a look at the professional basketball shoes that have so far defined this century.

2000: AND1 “Tai Chi”

From a Sneaker point of view, 2000 was a year of Vince Carter. Between Jordan’s second retired, shrinking season, star and morale of the low period. Speaking of “crazy Vince” and that memorable dunk contest, he rewrote the physics and against the law of flight dunk, wearing this AND1 “Tai Chi” won the slam dunk contest champion.

Nike Shox BB4

Just in the NBA stage is not enough, summer, VC will be his high-profile style of the wind to the overseas. Sponsor for NIKE, Vince also wearing his new shoes – Nike Shox BB4 appeared in the Sydney Olympic Games on the stage. Nike Shox BB4 also in this session of the Olympic Games against the French team, played the “death of the deduction.”

2001: Reebok Answer IV

Photo by Nathaniel S. Butler / NBAE via Getty Images

In 2001, Allen Iverson is undoubtedly the best player in professional basketball, although there is no statement, but it is true. He led the Sixers into the NBA Finals, he also won the regular season MVP, after which Iverson became a household name. His signature shoes have become the most popular. Reebok Answer IV also made a lot of success on him.

Nike Air Jet Flight

Nike Air Jet Flight became a classic beyond that era, for the flexible speed of the defender design. Nike Air Jet Flight wearing like a sock with the foot, low to help design, lightweight. Years later, Bryant Bryant will lead the trend of low basketball shoes. This is true, Nike Air Jet Flight was very predictable defender shoes, for many years after laying the foundation.

2002: Air Jordan 17

Michael Jordan returned to the NBA, the new team, the new boots, Air Jordan 17 became a new image of Jordan. $ 200 price is really enough for us to talk about, Jordan brand has become a high-end products. Help and low help version has also been successful.
Adidas T-Mac 2

Tracy McReady grew rapidly in the NBA as an excellent scorer, and his Adidas signature was more popular than Kobe with his sponsor. T-Mac 2 in appearance than the previous generation has been a great breakthrough in high school period LeBron James is also very fond of.

2003: Nike Air Zoom Flight 2K3

In the NIKE heavyweight signing LeBron James before, has repeatedly Air Zoom Flight 2k3 as a gift to him. This year in the NBA, like Gary Peyton and Jason Kidd and other super guards are loyal fans of this shoe.
Nike Air Zoom Generation

From LeBron James has entered the NBA and NIKE signed a heavy focus on the NIKE elite design team to build the Nike Air Zoom Generation become the most memorable boots of the year.

2004: Nike Air Zoom Huarache 2k4

Nike Air Force Operate

For two consecutive years, NIKE will focus on the field of professional basketball shoes. With the frenzy of street basketball fade away, NIKE focus on creating the Air Zoom Huarache 2k4 and Air Force Operate. Air Zoom Huarache 2k4 is excellent performance, in 20 years has been well received by basketball shoes. The Air Force Operate has been serving the Barkley series.

2005: Nike Air Zoom Huarache 2K5

Following Huarache 2k4, NIKE step by step launched the Air Zoom Huarache 2K5, which has become a Bryant Bryant in the NIKE brand “exclusive boots.” At the same time Air Zoom Huarache 2k5 also received other players over the same period of praise.
Air Jordan XX

Retired after the Jordan is still in the launch of their signature shoes, in order to continue their memories on the pitch. An innovative and nostalgic advertising, so Air Jordan XX continuation of the fashionable atmosphere. Air Jordan XX not only in the details of Michael Jordan’s past tribute, but also demonstrated his own sustenance of the future.

2006: Starbury 1

Converse Wade

2006 was the darkest period of basketball shoes, LeBron James and Cameron Anthony’s signature shoes is not mature enough, Michael Jordan’s official retirement, Vince Carter’s personal series also ended. Strange is Marbury’s Starbury 1 and Wade’s Converse Wade set off a burst of frenzy, became the most popular basketball shoes of the year.

2007: Nike Zoom BB1

In 2007, Nike Zoom BB1 became the most popular team basketball shoes, widely guarded players of all ages. Not only that, but also very popular in American college competitions
Nike Zoom LeBron IV

Although the 2007 NIKE main push is the Air Force 25, but Zoom LeBron IV with a unique shape and color to win a good market feedback. This shoe is not only very much in line with LeBron in the NBA overbearing tough style of play, while Foamposite materials can again in the basketball shoe market set off a trend.

2008: Nike Hyperdunk

With the 2008 Olympic Games, NIKE vigorously launched the Nike Hyperdunk team basketball shoes. This shoe is like a virus all over the national basketball team players at the foot of the 2008 became a hot boots. At the same time, Bryant Bryant also gave this shoe a very high evaluation.
Nike Zoom Sharkley

Left photo by Jonathan Ferrey / Getty Images via Zimbio & right photo by Gregory Shamus / Getty Images via Zimbio

Nike Zoom Sharkley in the field of endurance is Hyperdunk can not and the retro design and large strap design to become the biggest highlight of this shoe. The integration of the Barkley and Rodman two shoes design style, adding NIKEiD option, so that this shoe in that season has become a lot of guards are also very fond of boots.

2009: Nike Air Max LeBron VII

Flywire and the whole palm Max Air cushion to make this shoe distinctive features, but also to this shoe in the field and off-site have been a lot of recognition. At the same time about LeBron like the atmosphere of the topic, but also to this shoe adds a lot of gimmicks.
Nike Zoom Kobe IV

Left photo by Chris McGrath / Getty Images via Zimbio & right photo by Stephen Dunn / Getty Images via Zimbio

Low to help, light, the sense of the venue, all this makes Nike Zoom Kobe IV Kobe Bryant is very popular boots. Coupled with Kobe healthy to lay this season, and won the championship, this shoe will undoubtedly become a NIKE Bryant signature shoes in a historic presence.

2010: Nike Kobe V

Bryant set off a burst of “black Mamba hot” in 2010, wonderful lore, defending won the championship, so Nike Kobe V continued brilliant. Nike Kobe V in performance and technology than the previous generation has improved, but also laid the NIKE Bryant signature shoes future style line.
Nike Zoom Hyperfuse

Nike Zoom Hyperfuse once again to the world, became the 2010 world championships is a very popular basketball shoes. The new craftsmanship, rich color, excellent performance, not only in the field to attract a lot of stars to wear, more popular in the outside world by consumers.

2011: adidas Crazy Light

2011 Adidas in the basketball product line has undergone some changes, with Tracy McGrady’s products are no longer popular, Adidas need a new product line to return to the market trend. Crazy Light not only to the current trend of lightweight to the extreme, and to ensure a good quality. This shoe is also Derrick Rose’s MVP boots, has a very profound meaning.
Nike Zoom KD IV
Left photo by Ronald Martinez / Getty Images via Zimbio & right photo by Jamie Squire / Getty Images via Zimbio
Nike Zoom KD IV is like Durant’s Air Jordan 3. Eye-catching big strap design, design style also continued the previous generation. Color also achievements of the history of this shoe status, Galaxy theme of the All-Star version, N7 theme, the Chinese Year of the Dragon are very good. Moreover, Kevin Durant in the all-star stage won the All-Star MVP, but also to Nike Zoom KD IV all-star version of the value of a collection of equipment.

2012: Nike LeBron X

Olympic gold medal, NBA championship, NBA Finals MVP … … too much glory is LeBron James wearing this Nike LeBron X won. Not only for the first time using the zoom max air cushion technology, while equipped with NIKE + mobile fly line technology. Set technology and glory in one, the achievements of a different tenth generation.

Under Armor Micro G Juke

Under Armor also broke into the NBA shoes market in the same year. Although it has now launched Brandon Jennings Black Ice and Curry 1, but can not erase Micro G Juke classic. A comfortable upper, rounded look and modern design, have made this became a well-received in 2012 basketball shoes.

2013: Air Jordan XX8

Can we fly higher? Air Jordan gives a positive answer, in the Air Jordan XX8 for the first time using the Flight Plate system technology, once again broke the basketball shoes technology. Flight Plate to play a greater degree of zoom air performance, giving a completely different wearing experience. Ultra-high up, and conceptual design gives a bright spot.
Nike Kobe 8

Continuation of the previous generation of modular concept, Nike Kobe 8’s birth is even more streamlined. Cancel the zoom air air cushion and fly line technology, the use of cloth shoes and full palm Lunarlon shock absorption technology. But “simplification” but once again won the favor of many NBA players, more lightweight, comfortable also achieved results in the market.

2014: Nike Kobe 9 Elite

After the success of Kobe 8, the black Mamba signature shoes have long been not much publicity has won the market. NIKE this uncharacteristically, late Nike Kobe 9 a listing is the elite version. After Kobe Bryant’s injury and leave the NBA year, Nike Kobe 9 Elite become much looking forward to the bold high-help design and Flyknit and fly line perfect combination, will undoubtedly become very popular in this year’s shoes one.
Nike Zoom HyperRev

NIKE continue to return to the team concept, Nike Zoom HyperRev listed once again set off a “team fever.” NIKE not only signed a number of players, and they have excellent performance in the NBA. This also led to the Zoom HyperRev than this year’s Hyperdunks and Hyperfuses in the NBA stadium more popular, comfortable, easy to wear, lightweight, breathable and other advantages also won praise in the market.

30 years, Jordan how to become the most successful brand of shoes?

11 years later, “trapeze” Michael Jordan when once more came to China.

As well as the last time to come here to market basketball, Jordan this time additional commercial objectiveas the team owner to promote their Charlotte Hornets, and, far more importantly, for their Jordan brand 30th anniversary rally .

Just five days, Jordan went to Hong Kong, Shenzhen, Shanghai, three cities, to take part in Jordan 30 anniversary celebration, and for the three “flying wings” public project platform.

On the evening of December 12, Jordan and legendary designer Tinker Hatfield inside the Shanghai Bund, though the dialogue lasted only half an hour much less, but these who have sat waiting for a lengthy time. These names, Liu Xiang, Li Na, Fujiwara-ho, Chen states, Pan Weibo … … did not even get the chance to introduce the lights did not hit them in the face, since Jordan is coming.

Tinker Hatfield and Michael Jordan

Compared with 11 years ago, Jordan
is still crowded wherever he goes. But now that those who come to determine a young idol has been additional trendy, they may be nearly all well known in current years, wearing sports and leisure style.

Shanghai Bund, “Flying Division,” filled with fans inside and outside, their feet are all wearing a pair of Air Jordan shoes, most of them may perhaps not have observed a complete Jordan game, but they should this year Jordan Re-engraved version with the color.

Shanghai Bund “Flying
General Administration” place

Within the creation of 30 years, Jordan sneakers upsurge did not fade. As Nike’s most famous sub-brand, Jordan brand final year’s sales reached 2.6 billion US dollars, a record higher.

Jordan in 2014, Nike along with other partners from exactly where the earnings is $ 100 million – or there is certainly a more intuitive data in Jordan’s dwelling in North America, the complete basketball shoe industry share of as much as 58% with the Jordan brand, if Together with all other Nike basketball shoes, this figure will become a bit scary 92%.

The
influence of their own inside and outside the stadium into today’s high sales of shoes as well as a huge quantity of Jordan brand loyal fans depend on Jordan and Nike in the past 30 years of continuous co-operation, by means of the NBA’s globalization tide, which can be also Became essentially the most thriving sport in the history of a commercial marriage.

30 years ago, a paper 500,000 US dollars of your contract, has now become a multi-billion dollar small business

In 1984, when Nike to 500,000 US dollars to sign Jordan, surely can not consider this North Carolina youth can give them a year billions of dollars in revenue; Jordan may well also be glad that the original selection to allow him in his career Immediately after the end of several years, even though the house can nonetheless be charged high royalties – for the reason that this year having a title infringement case surfaced, Jordan’s each single title charge was about 10 million US dollars.

Based on Forbes celebrity information, as a retired player, Jordan last year’s revenue is larger than all NBA active players, which includes LeBron James final year earned 72 million US dollars, ranking first, his signature shoes sold in North America $ three.4 billion – however the difficulty is, Jordan shoes sales is 8 occasions the James. In the event the income of Joe Bangzhu the globe athletes around the list, and only the leading boxer Floyd Mayweather can over him.

30 years of time but let the Jumpman Logo constantly worth. In 2014, Jordan brand to Nike contributed 2.6 billion US dollars in sales figures, compared with 2012 increased by 600 million. This could possibly be one of the most productive Nike a paper contract, signed Jordan, Nike began to rely on operating footwear began to occupy the basketball court, and star endorsement has grow to be a classic sports advertising model.

The usage of black culture, the influence of television with Michael Jordan’s story, Jordan shoes become synonymous with cool

80 to 90 years, Jordan sneakers pretty much assembled the coolest components at the time: overhangs with the style, Pioneer’s advertising director, Jordan’s outstanding record and dramatic career. Even in the Air Jordan 1’s first ad began, Jordan series to open its subversive tradition.

Because the red and black color of the Air Jordan I Bred violation from the Union “uniform dress” requirement, this pair of shoes under the NBA was “banned order” in addition to a fine of $ 1,000. Nike Knight founder Phil Knight said right after studying concerning the incident: “quickly place the damn fine paid!”, Then the president told Nike, if Jordan wear these shoes, the fine will rise to $ 5,000.

So this pair of footwear each and every play, Nike for Jordan to pay a fine, the second half of the season, additionally they shot a “prohibited” ad, Jordan’s close-up slowly down, Of Jordan I, full of treason.

Air Jordan 1 Advertisement: “Prohibited”

In 1988, a comedy-style tv commercial by the new director Spike Lee mirror, as a later black movie renowned director, he said, “in the history of American small business, from a corporation without a black as a spokesperson, Phil Everything Kinght does is revolutionary. “

Television marketing at the time in the influence is far greater than nowadays. When the NBA League within the global expansion of enterprise, once you watched a game on television broadcast, Jordan won 65 points inside the game – followed by a Jordan footwear marketing, its persuasive is incredible. This cross-border influence even towards the screen, the 1996 shooting of your “Air Dunk” is known as Jordan “up to 88 minutes of advertising”, the investment of 80 million US dollars with the cartoon live-action film ultimately won extra than two.three Billion in global box office.

This year, the Bunny rabbit and Jordan’s story was
when once again moved out of your 30-year history in the brand is that the casual interception of a story is enough to turn into a creative

The story of Jordan into the style elements of shoes, each and every pair of shoes have turn out to be a “unique moment”

This story is also reflected in the design and style of shoes. Beginning from the Air Jordan three Jordan shoes designer Tinker Hatfield in an October 12 interview that Jordan’s profession at every stage can be a style inspiration, “This pair is his first retired just before the last 1 Game footwear; this pair is his comeback … … “

These revolutionary footwear technology and style continue to enrich the Jordan brand content material. The second retired around the eve from the last frequent season in New York, Jordan again for the curtain contact to put on the initial edition in the Air Jordan I, and scored 42 points. Countless such stories for the Jordan series of continuous re-engraved laid the capital.

Air Jordan I “Bred” was a
full re-engraved six instances

With Jordan’s individual achievements in the game continues to expand, every detail of his might be enlarged and symbolized, followed by a classic element. As Jordan’s budding place, the University of North Carolina blue and white jersey color became the second only to the Bulls red and black classic, frequently referred to as the “North Carolina Blue.” Final Christmas, Nike launched Air Jordan 11 Legend Blue shelves three hours on all sold out, the initial week of single-product sales of much more than 80 million US dollars.

Dozens of pairs of shoes repeatedly sold, wearing Jordan basketball footwear into a collection, fashion and life-style

This is a gradually formed collectibles marketplace – Jordan retired, Jordan series has introduced re-engraved models, in 2014 they shelves practically a hundred Jordan footwear. A trend owner, Lewis Chang, described the situation last year, “last year issued a re-engraved style, more than the sum of AJ 30 years.”

Air Jordan is at the moment out with the 29 generation, of which ten for the a lot more common repeated launch, shelves, limited sales, a looted. Based on sports footwear data web page Campless estimates, restricted sneakers industry is about 1 billion US dollars, of which 96% of the circulation are Jordan and Nike footwear.

Though Tinker Hatfield told us that he was in the design and style of those footwear when the prototype, only concerned about Jordan’s personality and functionality, in no way thought of fashion and style. But Nike is indeed restricted market place within the manage of this matter, features a wealth of abilities, they realize that only a handful of shoes may be the driving force from the whole marketplace leverage.

Like the 2013 Air Jordan V “Oreo” and Air Jordan X “Steel”, the price tag is 170 US dollars. But Oreo shipments are almost 4 occasions the latter, so Steel’s “cattle price” might be greater than Oreo, but Oreo’s industry demand is greater, so the final value will stabilize at about 225 US dollars.

What the Lebron

A further instance is the Lebron 10 “What the Lebron”, they launched in 2013 version of really restricted, no surprise, immediately sold out; in 2014 they re-sold the footwear, and this time the surge in shipments, but Buyers nonetheless assume this is a hugely limited sale.

These “tuning fans” method is too various to mention, engraved production and sales practices to Jordan series virtually no inventory pressure, at the very same time, don’t really need to commit income to promote. “It’s incredible that Nike has transformed the brand from a straightforward basketball brand to a more lifelike brand,” said Eric Tracy, a longtime Nike-focused analyst, in an interview with Forbes. On a bigger target market. “

Even so, Nike has usually wanted to transform the image of Jordan brand, the trend will not be sustainable pure. In recent years, they have also created numerous new footwear, hunting for a variety of spokesmen, but the impact is restricted, selling nicely or re-engraved style. This year in the Higher China region, Jordan launched the very first unique production of marketing, all from China’s young players. This may possibly represent a signal, Nike has located Jordan a “new usage”: as the basketball field, the highest degree of recognition of a name, they desire to continue to depend on it to influence a new batch of young folks in China.